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Clay Cup 2025🇬🇧 #1|🌍 Top 4 ClayCertified Specialists HubSpotSolutions Provider
Your CRM: HubSpot Salesforce Attio
AI-Enabled CRM · Salesforce

An AI-enabled Salesforce your reps actually trust.

We turn your Salesforce into a CRM that dedupes, enriches, scores on your ICP and keeps itself clean automatically. Engineered on your own data, proven on your records before you pay, and owned by you forever.

Enrichment complete · 8 fields updated · ICP score 87/100 · Route to Rachel Monroe (VP Sales). Hiring spike, strong fit
Sales Cloud Search Salesforce... JG
Home Accounts Contacts Opportunities Leads Reports Dashboards More
Account Oakmere Technologies
TypeCustomer Phone+44 (0) 207 946 3100 Websiteoakmeretech.io Account OwnerJake Gill
Follow New Contact New Opportunity Edit
Related Details News
Account InformationEdit
Account Name
Oakmere Technologies
Account Owner
Jake Gill
Phone
+44 (0) 207 946 3100
EGTM ICP Score
--
ICP Fit Band
--
Revenue Model
--
EGTM Target Account
--
Industry
--
Headcount
--
Decision-maker
--
Buying signal
--
Contacts (3)New
RMRachel MonroeVP Sales
JTJames ThorntonCRO
SKSophie KeaneHead of RevOps
Opportunities (1)New
£Oakmere - ArchitectQualification · £35,000
Why it matters

Your reps don't trust the CRM.
Neither does your forecast.

Dirty data is the symptom. The real problem is a pipeline that was never engineered to stay clean.

So reps research by hand. Scoring runs on guesswork. And the forecast is a fiction everyone quietly works around.

We fix the data, then build the engine that keeps it fixed. Proven on your own records before you pay.

Salesforce · right nowLeaking
📋
Duplicate recordssame company, three owners
0
📉
Stale contactsjob-changed, bouncing
0%
⚠️
Demo requests never scoredno fit, no routing
0%
~18 min per account, researched by hand
01 / What we install

The hygiene engine, built into Salesforce.

Not a one-off cleanup you pay for again next year. A working system on your own data, documented and handed over.

ashgrove.lightning.force.com/lightning/r/Account/0019x000Bk2Pm/view
LeadsAccountsOpportunities
Account Ashgrove Systems ashgrovesys.io
DetailsRelatedNews
EGTM Account Fit
ICP Score--
Fit Band--
Industry--
Headcount--
Decision-maker--
Buying signal--
Enrichment complete6 fields updated · ICP score calculated · route ready
Enrichment & hygiene

Every record complete, and kept that way

A waterfall across 100+ providers fills the gaps, an automated loop catches decay as it happens, and your ICP score sits on every account. Your reps open a record that is already done.

Get your Pipeline Blueprint →
02 / How we build it

Found in your data. Engineered. Operated. Owned.

Salesforce field audit
Account.Industry fill rate23%
Contact.Title populated31%
Duplicate accounts (fuzzy)1,240
Leads with no owner4,812
Lead Status = blank68%
01 / Find

Profile your Salesforce

We find the gaps, the duplicates, and what your reps actually need to act on.

Salesforce flow build
Dedupe
Installed
Enrich
Installed
ICP score
Installed
Routing
Installed
Hygiene
Installed
5flows live in your org
02 / Engineer

Build the system

Dedupe, enrichment waterfall, ICP scoring and the hygiene loop, built into Salesforce.

Running on your records
Sample batch: 500 account records
SF
412 records enrichedIndustry, headcount, tech stack filled
82.4%
SC
ICP scores writtenEGTM_ICP_Score__c on all 500
Scored
DQ
88 dupes mergedAccount hierarchies preserved
Cleaned
03 / Operate

Run on your records

We run it on your own data until it is clean and trusted. Proven before you pay.

Your Salesforce org
5 Salesforce flows (yours)
Custom fields installed
Nightly hygiene loop active
ICP scoring on every record
Operating runbook delivered
It's yours. No licence. No lock-in.Part ways and it keeps running
04 / Own

Yours to keep

The config, flows and runbook are yours. It keeps itself clean without us.

03 / Proof

These came off their own data. Not a campaign we ran.

Both engines still run today, owned by the client. All proof →

Fintech · AI-powered disputes

The challenge: Messy spreadsheets, manual enrichment, CRM chaos. Sales wasted hours researching instead of selling.

What we built: Automated enrichment pipelines, two-way Clay sync, deduplication, persona scoring. No more research chaos.

"They understood it immediately, echoed it back clearly, and executed. We now have clean enrichment, strong infrastructure, and real confidence in our account data."
TB
Tim BulensDirector of Growth
Full TAMEnriched
ZeroManual research
NightlyData refresh
DevTools · Data Infrastructure

The challenge: Static CRM, no context on contacts, no way to know which accounts deserved attention. Intelligence lived in spreadsheets.

What we built: 7 revenue-grade workflows: enrichment, job-change detection, bi-directional sync. Their CRM keeps itself accurate 24/7.

"They worked out exactly what workflows we needed and gave them to us in a scalable way. Now we have enriched data flowing through, and a partner who gets what a scale-up needs."
HL
Hugo LuCEO
End-to-endData engine
24/7Auto-enrichment
100%They own it
"The team built a solution that keeps our database up to date with the details we need, and lets us maximise the return on our pipeline generation."
GM
Greg MersonHead of RevOps
"They re-architected the entire system from the ground up. Advanced workbooks, four distinct use cases, smart conditional routing. All with clear thinking and fast execution."
AL
Ariel LevinHead of Sales & Marketing
The next move

See where your
Salesforce is leaking.

The GTM Scorecard scores your revenue motion in three minutes and puts a pound figure on the pipeline your current system isn't producing. No email to see it. Then we hand you the blueprint of exactly where your Salesforce leaks, before you pay a thing.

Get your Pipeline Blueprint → Score my GTM in 3 minutes → AI-Enabled CRM for HubSpot →
Pipeline Blueprint report showing 3 revenue leaks found
04 / Straight answers

AI-Enabled CRM,
answered.

The questions we hear most, answered plainly.

What is an AI-enabled CRM?
A CRM where enrichment, deduplication, ICP scoring and routing run automatically in the background, so every record stays clean and complete without a rep touching it. For Salesforce, we engineer that as a working system on your own data and hand it to you.
How do you clean up our Salesforce data?
We dedupe and standardise the existing database, enrich it through a waterfall across 100+ providers, score every record against your ICP, then install an automated hygiene loop so it stays clean as data decays. You sign off on the match rate on a sample of your own records before the full build is invoiced.
Do we own what you build?
All of it. The configuration, flows, enrichment logic, scoring model and the operating runbook are yours. Part ways and the system keeps running. No licence to renew, nothing to lose access to.
Will this replace our RevOps hire?
It replaces the output you would hire for. The research, list-building, enrichment and data entry under a RevOps function become an owned system, for roughly half the loaded cost of a single senior hire, live in weeks not quarters.
What does it cost?
We price the engine against what it replaces in-house, and you see the number after your Pipeline Blueprint shows exactly where your CRM is leaking. We scope it before you commit, and you never pay for a phase until it is met and verified.