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Clay Cup 2025🇬🇧 #1|🌍 Top 4 ClayCertified Specialists HubSpotSolutions Provider
Your CRM: HubSpot Salesforce Attio
AI-Enabled CRM · HubSpot

An AI-enabled HubSpot your reps actually trust.

We turn your HubSpot into a CRM that dedupes, enriches, scores on your ICP and keeps itself clean automatically. Engineered on your own data, proven on your records before you pay, and owned by you forever.

app.hubspot.com/contacts/44071829/company/28491037
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Oakmere Technologies
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Activities Enrichment Data Contacts Deals
EGTM Account FitActions ↓See more
EGTM ICP Score--
ICP Fit Band--
Revenue Model--
EGTM Target Account--
Industry--
Headcount--
Decision-maker--
Buying signal--
Enrichment complete8 properties updated · ICP score 87/100 · Route to Rachel Monroe (VP Sales). Hiring spike, strong fit
Contacts (3)+ Add
RMRachel MonroeVP Sales
JTJames ThorntonCRO
SKSophie KeaneHead of RevOps
Deals (1)+ Add
£Oakmere – ArchitectQualification · £35,000
PlaybooksManage
Use playbooks to access sales content like call scripts without leaving this record.
Why it matters

Your reps don't trust the CRM.
Neither does your forecast.

Dirty data is the symptom. The real problem is a pipeline that was never engineered to stay clean.

So reps research by hand. Scoring runs on guesswork. And the forecast is a fiction everyone quietly works around.

We fix the data, then build the engine that keeps it fixed. Proven on your own records before you pay.

HubSpot · right nowLeaking
📋
Duplicate recordssame company, three owners
0
📉
Stale contactsjob-changed, bouncing
0%
⚠️
Demo requests never scoredno fit, no routing
0%
~18 min per account, researched by hand
01 / What we install

The hygiene engine, built into HubSpot.

Not a one-off cleanup you pay for again next year. A working system on your own data, documented and handed over.

app.hubspot.com/contacts/44071829/company/19204831
HubSpot ContactsCompaniesDeals
Ashgrove Systems ashgrovesys.io
Enrichment DataActivitiesContacts
EGTM Account Fit
ICP Score--
Fit Band--
Industry--
Headcount--
Decision-maker--
Buying signal--
Enrichment complete6 properties updated · ICP score calculated · route ready
Enrichment & hygiene

Every record complete, and kept that way

A waterfall across 100+ providers fills the gaps, an automated loop catches decay as it happens, and your ICP score sits on every account. Your reps open a record that is already done.

Get your Pipeline Blueprint →
02 / How we build it

Found in your data. Engineered. Operated. Owned.

HubSpot property audit showing data quality issues
01 / Find

Profile your HubSpot

We find the gaps, the duplicates, and what your reps need to act on.

HubSpot workflow build: Dedupe, Enrich, ICP score, Routing, Hygiene all installed
02 / Engineer

Build the system

Dedupe, enrichment, ICP scoring and hygiene loop, built into HubSpot.

Running on your records: 412 enriched, ICP scores written, 88 dupes merged
03 / Operate

Run on your records

We run it on your data until it is clean and trusted. Proven before you pay.

Your HubSpot portal: workflows, properties, hygiene loop, scoring, runbook all delivered
04 / Own

Yours to keep

The config, workflows and runbook are yours. It keeps itself clean without us.

03 / Proof

These came off their own data. Not a campaign we ran.

Both engines still run today, owned by the client. All proof →

Fintech · AI-powered disputes

The challenge: Messy spreadsheets, manual enrichment, HubSpot chaos. Sales wasted hours researching instead of selling.

What we built: Automated enrichment pipelines, HubSpot-Clay two-way sync, deduplication, persona scoring. No more research chaos.

"They understood it immediately, echoed it back clearly, and executed. We now have clean enrichment, strong infrastructure, and real confidence in our account data."
TB
Tim BulensDirector of Growth
Full TAMEnriched
ZeroManual research
NightlyData refresh
DevTools · Data Infrastructure

The challenge: Static CRM, no context on contacts, no way to know which accounts deserved attention. Intelligence lived in spreadsheets.

What we built: 7 revenue-grade workflows: enrichment, job-change detection, bi-directional sync. Their CRM keeps itself accurate 24/7.

"They worked out exactly what workflows we needed and gave them to us in a scalable way. Now we have enriched data flowing through, and a partner who gets what a scale-up needs."
HL
Hugo LuCEO
End-to-endData engine
24/7Auto-enrichment
100%They own it
"The team built a solution that keeps our database up to date with the details we need, and lets us maximise the return on our pipeline generation."
GM
Greg MersonHead of RevOps
"They re-architected the entire system from the ground up. Advanced workbooks, four distinct use cases, smart conditional routing. All with clear thinking and fast execution."
AL
Ariel LevinHead of Sales & Marketing
The next move

See where your HubSpot is leaking.

The GTM Scorecard scores your revenue motion in three minutes and puts a pound figure on the pipeline your current system isn't producing. No email to see it. Then we hand you the blueprint of exactly where your HubSpot leaks, before you pay a thing.

Get your Pipeline Blueprint → Score my GTM in 3 minutes → CRM cleanup →
Pipeline Blueprint report showing 3 revenue leaks found
04 / Straight answers

AI-Enabled CRM,
answered.

The questions we hear most, answered plainly.

What is an AI-enabled CRM?
A CRM where enrichment, deduplication, ICP scoring and routing run automatically in the background, so every record stays clean and complete without a rep touching it. For HubSpot, we engineer that as a working system on your own data and hand it to you.
How do you clean up our HubSpot data?
We dedupe and standardise the existing database, enrich it through a waterfall across 100+ providers, score every record against your ICP, then install an automated hygiene loop so it stays clean as data decays. You sign off on the match rate on a sample of your own records before the full build is invoiced.
Do we own what you build?
All of it. The configuration, workflows, enrichment logic, scoring model and the operating runbook are yours. Part ways and the system keeps running. No licence to renew, nothing to lose access to.
Will this replace our RevOps hire?
It replaces the output you would hire for. The research, list-building, enrichment and data entry under a RevOps function become an owned system, for roughly half the loaded cost of a single senior hire, live in weeks not quarters.
What does it cost?
We price the engine against what it replaces in-house, and you see the number after your Pipeline Blueprint shows exactly where your CRM is leaking. We scope it before you commit, and you never pay for a phase until it is met and verified.