Most RevOps-as-a-service rents you a team that leaves with the capability. We engineer the owned system behind a trustworthy forecast: clean data, scoring, attribution and dashboards, proven on your own numbers before you pay, and yours to keep.
| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
| 1 | Deal | Stage | Amount | Close | Prob. | Weighted |
| 2 | Hawthorn Group | Negotiation | £85,000 | 28 Jun | 70% | £59,500 |
| 3 | Ridgeline SaaS | Discovery | £42,000 | 15 Jul (?) | 30% | £12,600 |
| 4 | Copperfield Ltd | Proposal | £120,000 | 3 Jul | 50%? | £60,000 |
| 5 | Birchwood Analytics | Closed-won | £65,000 | Done | 100% | £65,000 |
| 6 | Fernleigh Partners | Discovery | £28,000 | TBC | ??? | ??? |
| 7 | Mossgrove Capital | Negotiation | £95,000 | 12 Jul | 60% | £57,000 |
| 8 | Total weighted | £254,100 |
When the data underneath is dirty, the forecast is guesswork in a spreadsheet and everyone quietly keeps their own version. The fix isn't another dashboard or a rented team to babysit the CRM.
We find which signals in your data actually predict a close, then engineer the system underneath the forecast and reconcile it to your numbers, proven before you pay and owned outright.

We find which signals predict a close and where the forecast drifts from reality.

Hygiene, scoring, attribution and dashboards, all wired to the same data model.

We reconcile the forecast to your data until you sign off on the board number.

The forecast system is yours. It keeps reconciling without us.
Both engines still run today, owned by the client. All proof →
Fintech · AI-powered disputes
The challenge: Messy spreadsheets, manual enrichment, HubSpot chaos. Sales wasted hours researching instead of selling.
What we built: Automated enrichment pipelines, HubSpot-Clay two-way sync, deduplication, persona scoring. No more research chaos.
"They understood it immediately, echoed it back clearly, and executed. We now have clean enrichment, strong infrastructure, and real confidence in our account data."
DevTools · Data Infrastructure
The challenge: Static CRM, no context on contacts, no way to know which accounts deserved attention. Intelligence lived in spreadsheets.
What we built: 7 revenue-grade workflows: enrichment, job-change detection, bi-directional sync. Their CRM keeps itself accurate 24/7.
"They worked out exactly what workflows we needed and gave them to us in a scalable way. Now we have enriched data flowing through, and a partner who gets what a scale-up needs."
"The team built a solution that keeps our database up to date with the details we need, and lets us maximise the return on our pipeline generation."
"They re-architected the entire system from the ground up. Advanced workbooks, four distinct use cases, smart conditional routing. All with clear thinking and fast execution."
The GTM Scorecard scores your revenue motion in three minutes and puts a pound figure on the pipeline your current operations are costing you. No email to see it. Then we hand you the blueprint of exactly where it leaks, before you pay a thing.
The questions we hear most, answered plainly.