See the pipeline your GTM could be producing. Score my GTM in 3 minutes →
Clay Cup 2025🇬🇧 #1|🌍 Top 4 ClayCertified Specialists HubSpotSolutions Provider
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For B2B revenue teams

See the pipeline your GTM could be producing.

A few quick questions about how your revenue engine runs. You'll see your biggest opportunity to unlock pipeline, and what it's worth.

No email required to see your score
3 minutes 6 dimensions £ pipeline figure
Section 01 / Context

First, the shape of your operation.

A few markers so we can size the pipeline figure to your actual operation and benchmark you against the right peers.

C1Which seat are you in?
Revenue / Sales
Marketing
Founder / CEO
Ops / RevOps
C2What's your main revenue stream?
SaaS / recurring
Projects / contracts
Product sales
Other
C3How many people carry a revenue number?
SDRs, AEs, AMs, CS with quota: anyone measured by pipeline or revenue.
1 to 5
6 to 15
16 to 40
41+
C4Average deal size (annual contract value)
Under £10k
£10 to 30k
£30 to 75k
£75k+
C5Monthly inbound leads or demo requests
Under 50
50 to 200
200 to 500
500+
Section 02 / Assessment

Where the operation actually stands.

These six dimensions are how every B2B revenue engine leaks, whichever seat you sit in. Answer as it is today, not as you'd like it to be. Each option runs worst to best, so the spectrum itself is the benchmark.

Output / Results

Your GTM, measured.

Where your revenue operation stands against the Engineered GTM benchmark.

GTM Infrastructure Index
-/100
You -Benchmark 39
Biggest opportunity
Largest single pipeline unlock
-
The rest of your report↓
03

Your six-dimension profile

Your scores against the Engineered GTM benchmark, dimension by dimension.
You Engineered GTM benchmark
04

Estimated annual pipeline unlock

Three defensible figures, each from your inputs and published research. Conservative by design.
Combined annual pipeline unlock
-
05

The six dimensions

Each scored 0 to 100 against the Engineered GTM benchmark, with what it means in practice.
06

Where to start

Your three widest gaps, in order. The sequence that compounds fastest.

You can see the gap. Closing it is a build, and that is the part you do not have a builder for.

Thirty minutes, and you leave with the build sequence whether or not we work together.

See where the £- is hiding

You have the number. The full report shows the three calculations behind it, where the pipeline leaks, and the first thing to fix.

  • Which of your six dimensions is leaking the most (usually not the obvious one)
  • The three calculations behind your number, with the sources
  • What is actually causing each gap, not just the score
  • The one fix to start with, and a one-page summary to forward your team
No spam. One report, and a short follow-up if you want to understand what is behind the numbers.