01
Data & Enrichment
Your CRM is only as good as the data in it. We build multi-provider enrichment cascades that verify before writing, contact discovery that finds reachable decision-makers, and deduplication rules you own. Every record enriched, verified, and refreshed automatically.
- Waterfall enrichmentMulti-provider cascade, verified before write, owned.
- Contact & email discoveryFind and verify reachable decision-makers.
- Data deduplication & mergeOne company, one record, survivorship rules you own.
- Firmographic & technographic enrichmentThe fields scoring and routing depend on, refreshed.
- Data activation / reverse ETLPush intelligence back where reps act on it.
02
Scoring & Qualification
Scoring that reflects your market, not a generic template. We build models from your closed-won data, weight fit and behaviour together, and codify what your best reps already know into a system every rep can use.
- ICP scoring engineBuilt from your closed-won, not an averaged template.
- Lead & MQL scoringFit plus behaviour, so sales calls the right inbound first.
- Qualification framework extractionCodify what your best reps actually do.
- Account prioritisation & tieringPoint finite rep capacity at the movers.
03
Signals & Triggers
The right play fires at the right moment. We monitor hiring, funding, tech moves, and champion job changes, then route the signal to the right owner with the right action automatically.
- Buying-signal monitoringHiring, funding, tech and product moves, the day they fire.
- Signal-to-trigger automationThe right play fires to the right owner automatically.
- Job-change & champion trackingA champion's move becomes pipeline, not a missed alert.
- Intent data integrationIntent that changes priority, not a number nobody trusts.
04
Inbound & Speed-to-Lead
A lead fills a form and the system enriches, scores, routes, and books the meeting before the page finishes loading. No manual triage, no lead sitting in a queue.
- Inbound qualification & speed-to-leadEnrich, score and route in seconds, not hours.
- Form & demo-request enrichmentA scored account record before routing even runs.
- Inbound routing & instant bookingRight owner, meeting booked, no manual triage.
- PLG / product-signal qualificationTurn self-serve usage into sales-ready pipeline.
05
Outbound Infrastructure
The owned sending engine: list to sequence to inbox. Personalisation from real signals, deliverability you monitor, and multi-channel orchestration across email, LinkedIn, and calls as one cadence.
- Outbound system engineeringThe owned engine, list to send, not a campaign we bill.
- Personalisation-at-scale engineWritten from real signals, hand-built at volume.
- Deliverability & sending infrastructureDomains, warmup and monitoring that keep you inboxing.
- Sequencing & multi-channel orchestrationEmail, LinkedIn and calls as one owned cadence.
06
CRM & RevOps Engineering
A data model that reflects how revenue actually moves, kept clean automatically. We rebuild the CRM architecture, wire routing and SLAs, automate lifecycle stages, and make attribution trustworthy.
- CRM architecture & rebuildA data model that reflects how revenue actually moves.
- CRM hygiene loopClean once, then kept clean automatically.
- Lead routing & SLAsRight owner inside the window, breaches logged.
- Lifecycle & funnel-stage automationStages move on real criteria, not a rep's memory.
- Attribution & pipeline reportingKnow which engine is actually producing pipeline.
- AI-enabled CRMHubSpot, Salesforce or Attio, made trustworthy.
07
Research & Intelligence
Deep, sourced intelligence on any target account. We map your TAM from first-party data, build lists by reasons-to-buy, and monitor only the competitively significant changes.
- Automated account researchA deep, sourced brief on any target account.
- TAM mapping from first-party dataTarget the market that looks like your wins.
- Pain-segment / target-list buildingA list of reasons-to-buy, not a list of logos.
- Competitive & market intelligenceOnly the strategically significant changes, monitored.
08
Reporting & Forecasting
Numbers a CRO can sign off, from the system. Forecast reconciliation and a quantified leak autopsy that shows exactly where revenue drops out of the funnel.
09
Orchestration & AI Agents
Single-purpose agents you own, not a black box. Process-decay monitoring, reply intelligence fed back into scoring, and playbook automation that codifies winning plays.
- Custom AI research agentsSingle-purpose agents you own, not a black box.
- Process-decay monitoringThe engine tells you it's rotting before pipeline does.
- Feedback-loop & reply intelligenceEvery reply fed back into scoring and targeting.
- Playbook automation & runbook handoverWinning plays, automated and owned.
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